Are you ready to be a Behaviour First business?
Behaviour First: The Psychology Every Business Needs To Know, is out on October 29th 2026.
Scroll down to see how it can help you with your customers, clients, patients, or whoever your target audience is.
And if you sign up for updates, you'll get the first chapter for FREE right away.
Thank you, Paul 🤓
What have people said about Behaviour First?
I've had some wonderful pre-readers share their thoughts on the book.
This book offers a blueprint for changing people's behaviour.
Richard D. Gross
Bestselling author of Psychology: The Science of Mind & Behaviour
Wonderfully demonstrates how ‘behavioural interventions’ have the power to help people behave more optimally and rationally.
Prof. Robert Epstein
Former editor of Psychology Today and last doctoral student of B.F. Skinner
It's like Atomic Habits for business. A cracking, insightful, and enjoyable way to inject psychology into your work.
Dr Emmie Fulton
Founder of Hero Cards
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Released on 29th October 2026
Why will you benefit from reading Behaviour First?
Behaviour First is an easily digestible exploration of human behaviour for marketing, communications, and innovation professionals.
Never utter another psychology myth again. Discover the latest insights so you don't accidentally base your customer communications on out-of-date thinking.
Find out why providing information rarely changes people's behaviour and why a behaviour first approach is more effective.
The unique Behaviour Relay® framework is based on twelve highly-regarded psychological theories.
Everyone loves a quiz, so there's one in the book, along with download links you can use right away.
Find out why that pigeon is riding a bomb.
The Behaviour Relay framework is practical, memorable, and frankly, irritatingly useful.
Matt White
Author of The Snack Monkey: How To Stop Eating The Whole Packet
Sign-up for updates and get the first chapter for FREE
Don't wait until October, read the first chapter and decide if the book is for you.
About the author.
Paul Davies is a consulting psychologist who uses behavioural insights to help companies help their audiences make better decisions for themselves.
Paul has worked on projects for the BBC, GlaxoSmithKline, HSBC, Nationwide, Prudential, Santander and many more.
Paul co-created a groundbreaking neuropsychological appraisal tool to support vulnerable individuals online, hosts the Everything’s Psychology podcast, founded the online magazine Designer Psychology, contributed to publications such as the Financial Times, Vox, and The Verge, and has appeared on Channel 4 as a design psychologist.
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